As we countdown the days until Christmas, the Rusty Rabbit International business consultancy team explores how new consumer trends are shaping holiday shopping in 2020.
Read the top 3 consumer trends this holiday shopping season:
1. Christmas Shopping Started Early
First of all, holiday shopping started earlier than ever this year.
One reason for this may be that shoppers are looking to shop in the safest way possible, therefore avoiding large crowds in the final few days before Christmas. Secondly, there is also the risk of items being out of stock or unable to ship due to COVID related factors.
Our business consultancy works with our clients to ensure we offer them the best possible level of operational and logistical support during these difficult times.
2. Love Local
Although the majority of consumers will be shopping digitally, we are seeing a push towards supporting local, independent businesses.
We certainly found this to be the case when working with our client Tané Cosmeceuticals over the Black Friday Weekend. It’s fantastic to see so many shoppers looking to support small businesses instead of automatically buying from global digital retailers.
3. Digital Advertising
Finally, with consumers looking to the web for their shopping needs more than ever, they are also seeking convenience and great deals. Our marketing and business consultancy team have found that shoppers in 2020 are more open to relevant ads to guide their purchases.
IAS insider found that six in every 10 consumers agreed that online ads were important to their holiday gift search and over two-thirds of consumers see online advertising as a helpful way to discover great deals and products online.